On December 27, Pizza Hut's "Pizza Burger" national dual flagship store officially opened in Shenzhen, featuring "Western-style burgers" and "single-person dining" scenarios, with individual item prices starting at 23 yuan and an average consumption of 43 yuan. This marks Yum China's official commitment to the high-end burger market, intensifying the competition among Western fast food giants. This specialty store innovatively uses pizza dough as the burger base—wrapped in egg liquid and sprinkled with Parmesan cheese, requiring high-temperature baking to achieve a crispy exterior and soft interior. Such specialty products demand precision and efficiency from baking equipment, aligning perfectly with the core advantages of Indir's chain conveyor oven.
In the competition for high-end burgers, "made-to-order" and "standardized taste" are key barriers. The Pizza Hut pizza burger takes 3-5 minutes to prepare on-site, and requires uniform flavor across all national stores. Indir's chain conveyor oven features hot air injection technology, allowing the oven temperature to be precisely set to 250℃, quickly enhancing the cheese's aroma and the crust's crispness, while ensuring even heating inside and out through hot air circulation, preventing the exterior from burning and the interior from being undercooked. Its 13-minute rapid function perfectly meets the standardized needs of chain brands.
For high-frequency meal service scenarios, the equipment adopts a wide chain belt design, allowing multiple pizza burgers to be baked simultaneously, and with a 13-minute rapid preheating capability, it can efficiently respond to concentrated orders during peak times. The compact size, occupying only about 1㎡, fits the tight kitchen layout of remodeled stores, while the removable door and stainless steel body design make cleaning and maintenance more convenient, reducing daily operational costs. Additionally, the equipment supports baking various items such as pizzas and baked rice, helping stores expand their menu and adapt to the diversified operational needs of high-end Western fast food.
The current burger market has exceeded 210 billion yuan, and Pizza Hut's entry further intensifies market competition. Indir's chain conveyor oven, with its comprehensive advantages in precise temperature control, efficient meal service, and space adaptability, precisely matches the production needs of innovative products like pizza burgers, and is expected to become the preferred equipment for more high-end Western fast food brands, aiding in the quality upgrade of the market.