Recently, DQ's new store opened at the iapm mall in Shanghai, with its "light and sweet intertwined" scene design and all-day operating model, once again confirming the success of its "grand enjoyment" consumption ecosystem. As a leader in the ice cream track, DQ has maintained its top position in 2025 with over 1,800 stores and double-digit revenue growth. The expansion logic behind it, "high-frequency new product launches + diverse scenarios," highlights the core value of professional equipment for chain brands. The Indel vertical ice cream machine, with its technical advantages, has become an important support for standardized operations of similar brands.
"Precise quality control, adapting to high-frequency new product launch needs" is the core competitiveness of Indel equipment. DQ's pace of launching 150 new products annually places extremely high demands on the stability of ice cream texture. The aeration pump technology equipped in Indel vertical ice cream machines can precisely control the aeration rate at 60%, combined with the stirring function of the storage cylinder to prevent stratification of the milk base, ensuring a dense and smooth texture from classic soft serve to creative sundaes. More importantly, the automatic pasteurization system allows for 15 days of cleaning-free operation. When switching flavors frequently, it not only ensures food safety but also reduces the impact of downtime maintenance on serving, perfectly matching the product innovation rhythm of chain brands.
"Efficient operation, supporting all-scenario customer flow response" helps stores reduce costs and increase efficiency. DQ covers diverse scenarios through pet-friendly stores and late-night services, with large customer flow fluctuations during peak hours. Indel equipment can produce 12-15 70-gram cones per batch, and the top exhaust design saves back kitchen space. One employee can easily operate it, significantly reducing labor costs. Its stable refrigeration system can adapt to the high-temperature environment of shopping malls, and even during marketing surges like DQ's "Bang Bang Hard Challenge," it can continuously supply products with consistent taste, avoiding customer loss due to equipment glitches.
"Chain adaptation, solidifying the foundation for large-scale expansion" further demonstrates the long-term value of the equipment. Indel has service outlets in 34 provinces, cities, and autonomous regions across the country, providing chain brands with standardized equipment supply and rapid maintenance services. Over 1,000 cooperative cases in the catering industry confirm the adaptability of its equipment in stores across different cities, which highly aligns with DQ's need for "one store, one design" while maintaining quality consistency.
From DQ's leading experience in the track, it is evident that professional equipment is the "invisible infrastructure" for chain ice cream brands. Indel vertical ice cream machines provide solid support for brands to navigate industry cycles and achieve large-scale growth through quality control, efficiency improvement, and chain adaptability.