Recently, the collective renovation of 12 A Xiang Rice Noodle stores has attracted industry attention. The brand, originally focused on rice noodles, has incorporated burgers into its main visual for the first time. The "A Xiang Chicken Leg Burger" priced at 9.9 yuan has quickly become a popular item. This crossover is not a whim; A Xiang Rice Noodle has expanded to include 8 major product categories such as rice noodles, burgers, and rice, with over 40 SKUs. Efficient and adaptable commercial kitchen equipment has become the core support for its successful product expansion. Indel's complete set of burger and ice cream equipment is helping such crossover brands seize market opportunities.

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For rice noodle shops, adding burger categories presents two major pain points: the difficulty of standardized production and the efficiency of serving and cost control. A Xiang Rice Noodle's pricing strategy of 9.9 yuan requires equipment that can ensure stable quality while reducing operating costs. Indel has specifically launched a complete set of burger equipment, including stainless steel griddles and constant temperature holding cabinets. The griddle's even heating technology quickly locks in the juices of the ingredients, and the holding cabinet continuously preserves the flavor. The entire set of equipment supports batch assembly line operations, significantly lowering the operational threshold, allowing even store employees without professional burger-making experience to quickly get started, perfectly adapting to the crossover scenario of rice noodle shops.

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From A Xiang Rice Noodle's crossover practice, it is evident that catering brands are seeking new growth by expanding their product categories. Indel, deeply rooted in the commercial kitchen equipment field, helps brands reduce product expansion costs and improve implementation efficiency with professional product design and scenario-based solutions, becoming the "hardware backing" behind catering crossover innovation, enabling more brands to easily break through in fierce competition and achieve steady growth.